After years of lackluster earnings growth, McDonald’s Corporation (NYSE: MCD) is said to be trying a new approach. Its new breakfast sandwich will contain “at least 50% food”, according to sources within the Fast Food giant. “We have to expand our menu”, a spokesman for the corporation said, “and food is definitely the next place to go. It’s where we see the market headed.” The sandwich will sell for $4.99 and will be tested at select locations throughout the Northeast. “We need to roll this out carefully. Food is a huge new opportunity for us, and we want to make sure we get it right. If this thing takes off, instead of just saying, ‘Billions and Billions sold’ we might actually be able to say billions and billions of what.’”
When asked about the development, customer Christopher Soucy, reached outside a store at a highway rest area, commented, “I guess I could try food. I don’t really know. Will it taste the same?” It is this sort of skepticism that McDonald’s may face, from customers and investors alike.
The new sandwich will be called the “McBeth”, and will be, “loosely based” on Shakespeare’s, “MacBeth”. When asked about the recipe, a McDonald’s spokesman replied,
“Fillet of a Fenny Snake,
In the Cauldron boyle and bake:
Eye of Newt, and Toe of Frogge,
Wooll of Bat, and Tongue of Dogge”:
Already, prices for Eye of Newt and Fenny Snake were soaring on futures markets, as word of the sandwich leaked out.
McDonald’s closed today at $112.22, up just under 1 percent.